More than 30 years ago, Dockers® created the khaki category and defined ‘business casual’ for a generation of men. 30 years later, the Dockers® brand has modernized business casual for the next generation of men with the introduction of our new, global creative platform dubbed, “Always On.

The Dockers® guy is always ready for moments big or small. He wears Dockers® with ease and ambition, confident that he can tackle whatever comes his way. Whether that’s an unexpected introduction to his future boss, a last minute match with the woman of his dreams, or a fortuitous, career-making presentation, he can step into a pair of Dockers® khakis standing a little straighter, walking a little taller, and feeling a little better. He is always sharp, always ready, and “Always On.

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